I help brands say the right thing, to the right audience, at the right moment.
I spot cultural shifts across entertainment and technology that are reshaping your audience, and translate what that means for you—specifically where the opportunity lies and what to stay mindful of.
I write reports & articles
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The Rise of Microdramas
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GOOGLE's Empowered Buyer
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In a noisy world, people are finding sanctuary in sound
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ONBE's Payout Landscape
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Faith, film, and the future
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Anime's Ascent
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Crunchyroll's Global State of Anime
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AI in Advertising
I produce & host this podcast
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What 7K stories from kids tell us about modern childhood
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How superfans are transforming franchises
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What tech experts see coming next
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How masculinity has changed one year after Adolescence
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Speaking to LinkedIn about the future of B2B marketing
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How AI will redefine the future of qualitative research
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How "premium" has been redefined
